About the Company

Industry: Tableware and Home Goods

Type: Privately Owned

Vigneto is a leading offline tableware company known for providing elegant, high-quality products that bring style and sophistication to dining experiences. With a reputation for excellence in design and craftsmanship, Vigneto is a key player in the tableware market, offering products that cater to both individual consumers and businesses.

Problem Statements

As Vigneto expanded its digital footprint, they faced several challenges:

Low online visibility: The company struggled to transition from being an offline brand to establishing a strong presence in the digital space.

Inefficient lead generation: Vigneto found it challenging to generate high-quality leads through their existing digital marketing efforts.

High cost per acquisition: The company’s initial SEM efforts were not delivering cost-effective results, with a high cost per acquisition (CPA) and low return on ad spend (ROAS).

Our Solution

We developed a tailored Performance Marketing (SEM) strategy to address Vigneto’s challenges:

Optimized keyword strategy: We refined the keywords used in Vigneto’s SEM campaigns to ensure the brand was targeting the most relevant search terms for its audience.

Improved ad creatives: Our team worked on enhancing the ad creatives to better align with Vigneto’s luxury brand image and appeal to its target customers.

Targeted audience segmentation: We restructured the campaigns to focus on specific audience segments more likely to convert, increasing efficiency and lowering CPA.

Parallel YouTube campaigns: The team also launched parallel YouTube campaigns to engage with the remarketing audience. These campaigns were highly successful, with some achieving a Return on Ad Spend (ROAS) as high as 15x.

Results

Improved lead generation: Vigneto saw a noticeable increase in qualified leads, directly contributing to their sales pipeline.

Reduced cost per acquisition: By optimizing SEM strategies, Vigneto achieved a lower cost per acquisition, making their digital marketing campaigns more sustainable.

Enhanced brand visibility: The refined SEM approach significantly boosted Vigneto’s online presence, helping them reach a broader audience.

Successful YouTube campaigns: The YouTube remarketing campaigns delivered exceptional results, with certain campaigns achieving a 15x ROAS, demonstrating the success of the overall strategy.

Benefits and ROI

Increased lead generation: The targeted SEM and YouTube campaigns resulted in more qualified leads, helping Vigneto grow its customer base.

Cost savings: The optimized campaigns reduced the company’s cost per acquisition, improving overall return on investment.

Enhanced digital presence: With improved visibility, Vigneto established itself as a key player in the online tableware market.

High ROAS: Some YouTube campaigns achieved a ROAS as high as 15x, demonstrating the efficiency and success of the performance marketing strategies.

ROI: By implementing a comprehensive SEM strategy and parallel YouTube campaigns, Vigneto achieved a 15x ROAS on select campaigns and significantly improved its cost per acquisition, resulting in a measurable increase in both leads and overall revenue growth.